Learn how strong agency positioning helped win Delta Airlines and how your agency can use the same strategy to stop competing on price and start attracting ideal clients.
Category: Positioning
A May 2025 Review of Real Positioning Patterns That Quietly Kill Agency Growth
If your pipeline feels soft… If outbound isn’t landing like it used to… If you’re still the one closing every deal… It might not be your team. It might not be your offer. It might be your website and the deeper signal within your agency. Over the past month, I’ve reviewed over three dozen agency […]
Why Your Agency’s Lead Gen Isn’t Working – And What to Do Instead
Every agency hits a wall where lead generation stops making sense. And yet… ❌ The pipeline is unpredictable. ❌ The leads coming in aren’t the right fit. ❌ Sales calls feel like uphill battles. You start wondering: “Maybe we just need to do more.” Wrong. The Real Problem: It’s Not Lead Gen, It’s Positioning Most agencies think they […]
Lead Gen Is Just Amplification—So What Are You Amplifying?
My 12-year-old son loves our backyard fire ring. Which makes sense—what pre-teen boy doesn’t love fire? But here’s the thing: he’s constantly trying to light the fire the wrong way. He’ll strike a match and hold it to a big log, expecting instant flames. Nothing happens. He tries again. Still nothing. Then he looks at […]
Why Your Agency’s Offer Isn’t Compelling—And How to Fix It
Learn why most agency offers fail by focusing on process instead of results, and how to restructure your offers to close more deals and command higher prices.
The 25 Biggest Messaging Mistakes Agencies Make
Most agencies think they have a lead gen problem. They actually have a messaging problem. Because here’s the truth: 🔹 Your prospects don’t care about your agency. 🔹 They don’t care about your process. 🔹 They don’t care about your awards. They care about one thing: What’s in it for them. And yet, agencies keep making the same […]
Prospects Don’t Give a Damn About Your Sizzle Reel
Agencies love to make a splash in pitch meetings. They dim the lights. They roll out the high-production sizzle reel. They showcase themselves. And then they wonder why the prospect tunes out. 🚨 Here’s the hard truth: Clients don’t care about your agency. They don’t care about your award-winning work. They don’t care about your “creative process.” […]
Stop Explaining Your Process—Start Owning the Outcome
If you’ve ever taken a parent or loved-one to a doctor’s appointment, you know the moment. The doctor peers at the X-ray, rattling off terms like ligament, elasticity, meniscus. They’re talking to the nurse, not your parent. Then they turn and say one of two things: “There’s structural degradation in the joint…” Or: “You’ve got a bad […]
Why DIY Marketing Is the Most Expensive Free Strategy You’ll Ever Try
Thinking about DIY marketing for your agency? Here’s why DIY marketing often becomes the most expensive ‘free’ strategy – and when to get expert help instead.
Your Marketing Isn’t Competing With Other Agencies—It’s Competing With Noise
In the 1970s, the average person saw about 500 ads per day. Today? That number is estimated to be closer to 20,000. Let that sink in for a moment. And now—try to recall the last ad you saw. You probably can’t. Or rather, you’re thinking of the last one you remember. Which is different from the last one […]