Learn how strong agency positioning helped win Delta Airlines and how your agency can use the same strategy to stop competing on price and start attracting ideal clients.
Category: Positioning
Agency Website Positioning: 3 Patterns That Quietly Kill Growth
After reviewing 36 agency websites, I found 3 positioning patterns that kill growth. Learn how to fix your agency website positioning to attract better clients.
Why Your Agency’s Lead Gen Isn’t Working – And What to Do Instead
Struggling with lead generation? The real problem is agency positioning. Learn why fixing your positioning first makes lead gen effortless and fills your pipeline with premium clients.
Lead Generation Problems: Why Your Agency’s Foundation is Broken
Struggling with lead generation problems? The issue isn’t your tactics – it’s your foundation. Learn why agencies fail at lead gen and how to fix the real problem first.
Why Your Agency’s Offer Isn’t Compelling—And How to Fix It
Learn why most agency offers fail by focusing on process instead of results, and how to restructure your offers to close more deals and command higher prices.
Agency Messaging Mistakes: 25 Errors That Kill Sales (And How to Fix Them
Avoid these 25 agency messaging mistakes that kill sales. Learn how to fix your messaging so prospects instantly understand your value and choose you over competitors.
Prospects Don’t Give a Damn About Your Sizzle Reel
Agencies love to make a splash in pitch meetings. They dim the lights. They roll out the high-production sizzle reel. They showcase themselves. And then they wonder why the prospect tunes out. 🚨 Here’s the hard truth: Clients don’t care about your agency. They don’t care about your award-winning work. They don’t care about your “creative process.” […]
Stop Explaining Your Process—Start Owning the Outcome
If you’ve ever taken a parent or loved-one to a doctor’s appointment, you know the moment. The doctor peers at the X-ray, rattling off terms like ligament, elasticity, meniscus. They’re talking to the nurse, not your parent. Then they turn and say one of two things: “There’s structural degradation in the joint…” Or: “You’ve got a bad […]
Why DIY Marketing Is the Most Expensive Free Strategy You’ll Ever Try
Thinking about DIY marketing for your agency? Here’s why DIY marketing often becomes the most expensive ‘free’ strategy – and when to get expert help instead.
Your Marketing Isn’t Competing With Other Agencies—It’s Competing With Noise
In the 1970s, the average person saw about 500 ads per day. Today? That number is estimated to be closer to 20,000. Let that sink in for a moment. And now—try to recall the last ad you saw. You probably can’t. Or rather, you’re thinking of the last one you remember. Which is different from the last one […]