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Telemarketing is NOT the Anti-Christ

Today you’ll learn how to use direct mail marketing and, yes, telemarketing (or depending on your viewpoint, cold calling) to your full advantage. I know, the word “telemarketing” might as well be four letters, but there is a way to help customers feel like they are getting personal attention and keep them from blocking your number! With the success direct mail marketing has had historically and the omnipresence, and some might say over-use, of email and other messenger platforms (especially with the proliferation of automation and bots), these can be used as a powerful marketing tool for your success. Telemarketing

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If your leads are not converting, you might want to look at this one part of your approach.

One of the difficulties a lot of my clients go through is how to frame out their services in a way that other people understand them. After all, a confused buyer is one that does not buy. Butchers, for instance, have both hamburger meat and prime meat; you don’t want to give up the client who is having a large barbecue because you only advertise that you have prime. You can’t be everything to everyone; but…… What I’ve found is that you can speak to different market niches if you have select service lines or offerings that serve those niches. 

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Turn Prospects into Customers Overnight!

Today I’d like to talk about how to turn prospects into customers and retain them for future marketing to. While your marketing is doing its job, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be: Inviting Informative Enjoyable The biggest fear of most new customers is the dread buyer’s remorse. You want to avoid this at all costs and this should be mitigated if you’ve provided a quality product/service that delivers on the marketing claims you’ve made. However, this can

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Make it Pop!

There are 5 major components to good advertising copy: (The order of these is essential to success) Command Attention Showcase Benefits of Products/Services Prove the Benefits Persuade People to Embrace the Benefits Call to Action Advertising is sales in print. So, you need to think about the unique benefits your products/services offer and showcase that in a persuasive way. You need to emphasize results, not features. Let’s take a minute to talk about each of these components: Command Attention: This is usually accomplished with the headline. You need an attention-getter that makes people want to know more about your products/services.

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Direct Response or Bust!

Direct response marketing is a marketing that demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding, products and the reason you do what you do. Customers love this, as they are offered the opportunity to response, whether that be in the way of signing up for a newsletter, posting a comment on your site or blog, or purchasing a product from you. So, what does direct response marketing look like? Well, it comes in many forms, including: Direct mail Print ads Radio and TV ads Coupons or other incentives

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