Are you hearing the dreaded “we went with somebody else who was cheaper” too much lately? The brutal truth, if you’re always competing on price, it’s because there’s no discernable difference between you and the competition. If you feel like you’re always competing on price, it’s because price is the only relevant variable that you’ve given your prospects to consider. There have been no additional parameters, or relevant issues introduced, to educate your prospects as to what really constitutes the best value when it comes to buying what you sell. From the prospects perspective, all things appear equal, so they

What type of Business Owner are You? I’ve noticed that there are two types of Small Business Owners & Entrepreneurs: The ones who try to be the lowest price solution and attract the hagglers, cheapies and people who never have money. The ones who position themselves as high end, credible experts who command top dollar and attract people with money who are willing to put in the work. If you want to be successful, you need to be in the latter group. Being the lowest price solution is a race to the bottom that you will never win. You will