When I was leading business development, I learned fast that selling to the C-suite is an entirely different game. What worked with directors and managers? Completely useless at the executive level. I saw agency owners struggle because they kept making the same mistakes: And when that didn’t work? They assumed C-levels were just “hard to […]
Category: Mindset & Leadership
Why DIY Marketing Is the Most Expensive Free Strategy You’ll Ever Try
I was in Home Depot the other day. Rows of roofing nails, shingles, adhesives. A well-designed, step-by-step guide—big type, full color—“How to Replace Your Own Roof.” It looked, from my extremely unqualified point of view… simple enough. But I’m not fixing my own roof. And not because I’m lazy. Because I like my bones intact. Because I […]
“I’m Going to Do It On My Own” Is Fear Wearing a Clever Disguise
“I’m going to do it on my own.” It sounds responsible. Gritty. Smart. Until you realize what it really is: Fear—wearing the mask of independence. And I get it. I had a conversation recently that hit this exact note. Smart founder. Good instincts. Knows what he’s trying to build. But after an hour of clarity work—nailing positioning, […]