Category: Mindset & Leadership

What I Learned About Selling to the C-Suite When I Was Heading Up Business Development 

When I was leading business development, I learned fast that selling to the C-suite is an entirely different game.  What worked with directors and managers? Completely useless at the executive level.  I saw agency owners struggle because they kept making the same mistakes:  And when that didn’t work? They assumed C-levels were just “hard to […]

“I’m Going to Do It On My Own” Is Fear Wearing a Clever Disguise 

“I’m going to do it on my own.”  It sounds responsible. Gritty. Smart.  Until you realize what it really is: Fear—wearing the mask of independence.  And I get it. I had a conversation recently that hit this exact note. Smart founder. Good instincts. Knows what he’s trying to build.  But after an hour of clarity work—nailing positioning, […]

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