Stuck in founder-led sales? Learn why you don’t have to be your agency’s permanent closer and how to build systems that sell without you being on every call.
Category: Mindset & Leadership
What I Learned About Selling to the C-Suite When I Was Heading Up Business Development
When I was leading business development, I learned fast that selling to the C-suite is an entirely different game. What worked with directors and managers? Completely useless at the executive level. I saw agency owners struggle because they kept making the same mistakes: And when that didn’t work? They assumed C-levels were just “hard to […]
Why DIY Marketing Is the Most Expensive Free Strategy You’ll Ever Try
Thinking about DIY marketing for your agency? Here’s why DIY marketing often becomes the most expensive ‘free’ strategy – and when to get expert help instead.
“I’m Going to Do It On My Own” Is Fear Wearing a Clever Disguise
“I’m going to do it on my own.” It sounds responsible. Gritty. Smart. Until you realize what it really is: Fear—wearing the mask of independence. And I get it. I had a conversation recently that hit this exact note. Smart founder. Good instincts. Knows what he’s trying to build. But after an hour of clarity work—nailing positioning, […]