If your agency’s growth feels unpredictable, or you’re stuck relying on referrals, you’re not alone. Many agency owners hit a point where what used to work stops working. At this stage, hiring a fractional business development partner can help—but only if you’re ready. This guide will help you decide: Let’s break it down. What Is […]
Category: Business Development
The Truth About RFPs and Why You’re Wasting Your Time Responding to Them
I’ve won one RFP in my career. And that’s because I helped the client write it. When the RFP finally went out? It was tailor-made for my agency to win. That’s when I realized the cold, hard truth about RFPs: 🚨 97% of the time, the winner is decided before the RFP is even published. The […]
Why Your Business Development Strategy Is Chasing the Wrong 3%
Most agencies focus their business development efforts on one tiny slice of the market—the 3% of buyers who are ready to buy right now. And they wonder why: The problem isn’t that their offer is weak. The problem is they’re fighting for scraps. I saw this firsthand in my media planning days, working across industries as […]
The Agency’s Cheat Sheet for Spotting the Right Clients Before You Waste Your Time
We’ve all been there. You’re deep into a sales cycle, answering emails at all hours, hopping on “just one more call,” crafting the perfect proposal—only to have the prospect ghost you, balk at the price, or tell you they “went in another direction.” The worst part? That deal was never real to begin with. It […]
“I’m Going to Do It On My Own” Is Fear Wearing a Clever Disguise
“I’m going to do it on my own.” It sounds responsible. Gritty. Smart. Until you realize what it really is: Fear—wearing the mask of independence. And I get it. I had a conversation recently that hit this exact note. Smart founder. Good instincts. Knows what he’s trying to build. But after an hour of clarity work—nailing positioning, […]
How to Choose the Right Business Development Partner
Most agencies get this wrong from the start. They assume every business development firm promising leads is the same.That growth is just a matter of more outreach, more calls, more meetings. But that’s exactly how you end up with: • Wasted time and money on tactics that never convert• A pipeline full of bad-fit prospects• […]
17 Signs You Need a Business Development Partner (Before Your Growth Stalls)
You didn’t start your agency because you love sales. You built something great, landed some clients, and suddenly—you’re running a business. But now? You’ve tried fixing it—tweaking your messaging, testing different tactics, maybe even hiring a lead gen agency. But nothing’s clicking. But if growth still feels unpredictable?You might not need more effort. You might […]