There’s no shortage of advice for entrepreneurs these days. Consultants, “gurus”, books, articles, and online courses all promise to provide the answers to success in business. But with so much information out there, it can be overwhelming to know where to start—or what to believe. 👉👉👉In an over-crowded market place, the #1 problem entrepreneurs have is not lead generation, it’s strategic positioning. So what is Strategic Positioning? Strategic positioning is the process of differentiating your business in a way that makes it more attractive to your target market than the competition. In other words, it’s about finding a “sweet spot”
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