Blog

PR = Free Publicity

I’ve recently started a proactive effort to get onto more podcasts and I want to share with you the approach I’m using to get booked. In short – it’s public relations. But not necessarily how you might think of it. And you can use the same approach for other parts of your business. There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising. The key to public relations lie in: Public relations or publicity Merchandising Promotions With a solid plan in place that encompasses all these areas, you’ll have

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18 Ways You Can Grow Your Business Without Using Facebook

We all know that Facebook and Instagram had a “moment” on Monday. No need to rehash those details as based on some comments from my own Facebook feed, the fallout from Monday is still fresh for those who rely upon Facebook as their primary commerce channel and there’s no need to rub salt into those still fresh wounds. And that leads to this ideal teaching moment which I shared with my clients over the last couple of days…..if you want to build a successful business online, build it on channels and platforms that you own, not ones where you are

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In Order to Solve One Problem, We Often Need To Solve Three Problems

My 9 year old son has taken an interest in Rubik’s Cubes lately. The standard 3×3 cube and triangle puzzles we know. But also the more advanced 4×4 and 5×5 cubes of which I didn’t even know was a thing until he came home from school one day and asked me to get him one of each from Amazon. As I fiddle with them in vain to try to solve it, I’ve been coming to the realization that you need to often think of just not the next move, but the move after that, the move after that, and the

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Niches Aren’t Meant to be Skins We Don’t Want to Wear

Spend any time on social media as a small business owner and you’re likely to have encountered the “bro marketer”. The “goo-roo”. Or the “Internet Marketing Millionaire.” These guys….and they’re typically almost always guys… have all proclaimed to have found the silver bullet to success. Just sign-up for their online program and the riches are just around the corner. Probably the most common “bro marketer” piece of advice is to “niche in” and, in my experience, the guys who overstate that don’t often have a deep respect for what it means. It’s not just a value proposition and an avatar. In addition

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How not to just scrape by in life and business

My kids love to ask our Amazon Alexa device for the joke of the day. So I decided to ask it for a business joke and here’s what she told me: Why did the snow plows ask for a raise? It’s because they were just scraping by. And that’s why I’m going to leave the joke asking up to the kids and Alexa because I’m not about just scraping by. Speaking of scraping by…. My father ran a business, and being his son was something like getting an MBA at birth—constant growth, under my father, from age five through my twenties

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