PR = Free Publicity
I’ve recently started a proactive effort to get onto more podcasts and I want to share with you the approach I’m using to get booked. In short – it’s public relations. But not necessarily how you might think of it. And you can use the same approach for other parts of your business. There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising. The key to public relations lie in: Public relations or publicity Merchandising Promotions With a solid plan in place that encompasses all these areas, you’ll have