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8 BIG Small Business Mistakes

These are the top 8 mistakes that can hurt your business for months, or even years, that I’ve learned over the years. Every company, no matter how experienced has its own set of mistakes that can be slowly killing it. There’s a saying: Most businesses fail in the first five minutes….it just takes them three to five years to realize it. These mistakes aren’t just for beginners – every business will experience them at some point in their life span and if you’re not careful enough then these things could take your company down with itself! Just like Spiderman with his

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Jeff Pugel

Here’s the recipe of how you, a small business owner, CAN sell into a large dream client

If you’re like most others out there, you’ve spent countless hours and dollars perfecting your product, and you’re now ready to make your move into the big leagues. What do you do next? How can you make sure that your product is successful when selling to a large company? I’m going to show you how one small software company successfully did this….so read on! Step 1:  Know your product CAN make a difference. Step 2: Study your competition and find their weaknesses and how your strengths map with the prospect. Step 3: Identify the right people at the prospect where

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Jeff Pugel

PR = Free Publicity

I’ve recently started a proactive effort to get onto more podcasts and I want to share with you the approach I’m using to get booked. In short – it’s public relations. But not necessarily how you might think of it. And you can use the same approach for other parts of your business. There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising. The key to public relations lie in: Public relations or publicity Merchandising Promotions With a solid plan in place that encompasses all these areas, you’ll have

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Jeff Pugel

18 Ways You Can Grow Your Business Without Using Facebook

We all know that Facebook and Instagram had a “moment” on Monday. No need to rehash those details as based on some comments from my own Facebook feed, the fallout from Monday is still fresh for those who rely upon Facebook as their primary commerce channel and there’s no need to rub salt into those still fresh wounds. And that leads to this ideal teaching moment which I shared with my clients over the last couple of days…..if you want to build a successful business online, build it on channels and platforms that you own, not ones where you are

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Jeff Pugel

In Order to Solve One Problem, We Often Need To Solve Three Problems

My 9 year old son has taken an interest in Rubik’s Cubes lately. The standard 3×3 cube and triangle puzzles we know. But also the more advanced 4×4 and 5×5 cubes of which I didn’t even know was a thing until he came home from school one day and asked me to get him one of each from Amazon. As I fiddle with them in vain to try to solve it, I’ve been coming to the realization that you need to often think of just not the next move, but the move after that, the move after that, and the

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Jeff Pugel
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