Because your message sounds like every other cold pitch clogging their inbox.
Here’s what’s happening:
❌ You’re leading with you. (“Hey, I’m [Name] from [Agency] and we specialize in…”) They don’t care.
❌ You’re not hitting a real pain point. If your offer isn’t urgent, it’s ignored.
❌ You’re asking for too much, too soon. A stranger isn’t booking a call just because you asked.
How to Fix It:
✅ Lead with their world, not yours. Show you understand their industry and challenges better than they do.
✅ Make the pain obvious. If they don’t immediately feel, “This is a problem I need to fix,” they won’t respond.
✅ Lower the ask. Instead of “let’s hop on a call,” try a quick insight, a question, or a reason to keep reading.
Outreach works when it’s relevant, timely, and easy to engage with.
If you’re getting ignored? You’re making them do too much work.