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In Order to Solve One Problem, We Often Need To Solve Three Problems

My 9 year old son has taken an interest in Rubik’s Cubes lately. The standard 3×3 cube and triangle puzzles we know. But also the more advanced 4×4 and 5×5 cubes of which I didn’t even know was a thing until he came home from school one day and asked me to get him one of each from Amazon. As I fiddle with them in vain to try to solve it, I’ve been coming to the realization that you need to often think of just not the next move, but the move after that, the move after that, and the

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Niches Aren’t Meant to be Skins We Don’t Want to Wear

Spend any time on social media as a small business owner and you’re likely to have encountered the “bro marketer”. The “goo-roo”. Or the “Internet Marketing Millionaire.” These guys….and they’re typically almost always guys… have all proclaimed to have found the silver bullet to success. Just sign-up for their online program and the riches are just around the corner. Probably the most common “bro marketer” piece of advice is to “niche in” and, in my experience, the guys who overstate that don’t often have a deep respect for what it means. It’s not just a value proposition and an avatar. In addition

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How not to just scrape by in life and business

My kids love to ask our Amazon Alexa device for the joke of the day. So I decided to ask it for a business joke and here’s what she told me: Why did the snow plows ask for a raise? It’s because they were just scraping by. And that’s why I’m going to leave the joke asking up to the kids and Alexa because I’m not about just scraping by. Speaking of scraping by…. My father ran a business, and being his son was something like getting an MBA at birth—constant growth, under my father, from age five through my twenties

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Telemarketing is NOT the Anti-Christ

Today you’ll learn how to use direct mail marketing and, yes, telemarketing (or depending on your viewpoint, cold calling) to your full advantage. I know, the word “telemarketing” might as well be four letters, but there is a way to help customers feel like they are getting personal attention and keep them from blocking your number! With the success direct mail marketing has had historically and the omnipresence, and some might say over-use, of email and other messenger platforms (especially with the proliferation of automation and bots), these can be used as a powerful marketing tool for your success. Telemarketing

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If your leads are not converting, you might want to look at this one part of your approach.

One of the difficulties a lot of my clients go through is how to frame out their services in a way that other people understand them. After all, a confused buyer is one that does not buy. Butchers, for instance, have both hamburger meat and prime meat; you don’t want to give up the client who is having a large barbecue because you only advertise that you have prime. You can’t be everything to everyone; but…… What I’ve found is that you can speak to different market niches if you have select service lines or offerings that serve those niches. 

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