What type of Business Owner are You?
I’ve noticed that there are two types of Small Business Owners & Entrepreneurs:
- The ones who try to be the lowest price solution and attract the hagglers, cheapies and people who never have money.
- The ones who position themselves as high end, credible experts who command top dollar and attract people with money who are willing to put in the work.
If you want to be successful, you need to be in the latter group.
Being the lowest price solution is a race to the bottom that you will never win. You will always attract the worst clients – the ones who don’t have any money, are constantly haggling and trying to negotiate, and are generally the biggest pain.
On the other hand, when your positioning is right, you can get on a sales call and they’re already prepared to buy, it’s just a matter of discussing options and details. There’s no negotiating, no “I don’t have the budget” or questioning, “Is this really worth it?”
You want a high end, high touch PREMIUM energy and messaging & positioning that attracts high end DREAM clients.
So ask yourself – are you positioned as a low end or bargain expert? If so, that’s the kind of people you are going to attract. But if you want to be successful, you need to be positioning yourself as a high value expert who commands top dollar.
What camp are you in?
